Bed Bath & Beyond (Nasdaq: BBBY) today announced its flagship store in New York City will reopen tomorrow, after undergoing a complete transformation since last December to modernize the in-store shopping experience and help customers on their journey to “home, happier™.” The renovated 92,000 square-foot flagship, located at 620 6th Avenue in Chelsea, is an expression of the new Bed Bath & Beyond and its market leadership in destination categories of bed, bath, kitchen & dining, indoor décor, and organization in the $180 billion home market.
With open sightlines and improved layout, in-store digital shopping tools through the Bed Bath & Beyond mobile app, and an inspiring collection of Owned Brands and national brands for every room of the home, the flagship renovation is emblematic of a $250 million three-year project to remodel 450 of its stores as the Company executes against its overall transformation strategy.
“We set out a bold strategic plan last October to become a digital first, omni-always retailer,” said Mark Tritton, President and CEO of Bed Bath & Beyond. “A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes. Our Chelsea flagship has served local community for decades. We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike.”Prnewswire