Morrisons is trialling a till-free store in its Bradford headquarters, where shoppers can stock up on grocery essentials without needing to queue or pay at a checkout.
Shoppers use a dedicated app to enter the store, where they can pick up items from juices to evening meal ingredients, and then leave. What they buy is monitored through a camera-based, machine-learning solution from AiFi, before the receipt is sent to the shopper. AiFi technologies enable shoppers to pay using their preferred payment card.
The trial at Morrisons, a Leading retailer in RXUK Top500 research, uses a mobile pod that can be moved between sites and the supermarket has plans to launch several more sites within the next six months to test how it works and how customers respond. In its first week it seems the trial has been well-received and well-used.
Source: Internet Retailing
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