As investors rush to fund livestream platforms, Popshop Live has raised $100 million in a Series A funding round. Led by Benchmark, the funding round also included notable individual investors like Sophia Amoruso, Hailey Bieber and Kendall Jenner, according to a July 8 press release.
The company has also hired Bangaly Kaba, formerly head of growth at Instagram, and Jason Droege, former head of Uber Eats. Kaba will lead Popshop Live’s platform growth efforts, and Droege will oversee expansion. Matt Cohler of Benchmark is also joining the company’s board, per the announcement.
The funding will support Popshop Live’s product and regional growth, according to the release.Retaildive