Bed Bath & Beyond is giving a big boost to its bedding and sleep offerings via a partnership with Casper Sleep Inc.
The home goods retailer is adding Casper products to its website, mobile app and select stores. As part of the deal, Casper will open its first-ever branded shop-in shop at Bed Bath & Beyond’s newly designed flagship on 6th Avenue in Manhattan. The store is set to reopen on July 22 after undergoing a major renovation.
In addition to the flagship, Casper products will be available at the Bed Bath & Beyond store in Manhattan’s Tribeca neighborhood and in Bridgewater, N.J. More locations will be added across the United States in the coming months.
Source: Chain Storeage
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