Nordstrom hopes a partnership with the online fashion behemoth can attract younger shopper back to its stores and its website.
Nordstrom, one of many national retailers battered by the pandemic, has added a new arrow to its quiver as it fights an uphill battle to get customers, particularly young ones, back: It is teaming up with Asos, the online fashion behemoth.
Nordstrom will announce on Monday that it is buying a minority stake in the Asos unit that owns Topshop, Topman, Miss Selfridge and HIIT, which Asos acquired out of bankruptcy this year. Nordstrom will also start a partnership with Asos that will bring the retailer’s brands into department stores and allow Asos shoppers to pick up and return products at Nordstrom and Nordstrom Rack stores. The financial details of the deal were not disclosed.The Newyork Times