A global retail bank, payments and shopping service is acquiring a social shopping technology provider.
Klarna is purchasing Hero, a social shopping platform designed to provide consumers with inspiration, advice and immediately shoppable content produced directly from retailers’ physical stores. The company will introduce Hero to its 250,000 retail partners, allowing their in-store teams to become content creators and offer reviews, real-time advice and content around products to bring in-store shopping features to the online experience.
Available from a retailer’s website, Hero connects online shoppers with in-store product experts to provide inspiration and advice via messaging, video chat and social-style content at the click of a button. The platform is designed to make online shopping an interactive experience with all the benefits of in-store service, while allowing consumers to shop from wherever, and however, they wish. Hero’s existing products will be immediately available to Klarna’s retail partners.Chain Storeage