Amid a digital push, Tailored Brands is expanding its partnership with Bold Metrics by integrating its artificial intelligence fitting technology into more than 650 Men’s Wearhouse and Jos. A. Bank stores, according to a press release emailed to Retail Dive.
The Contactless Fit tool asks customers to answer survey questions and creates a 3D avatar of their bodies. The tool, which does not need measuring tape, scanners or photos, can produce more than 50 body measurements.
The AI fitting technology has had a size prediction accuracy rate of over 92% since it was deployed nearly a year ago, per the announcement. The integration of the technology has resulted in a 27.4% reduction in exchange rates for online tuxedo orders at Men’s Wearhouse.Retaildive