Walmart and free-to-use cash-back rewards platform Ibotta have come to a strategic agreement to create and launch a new digital offers program on Walmart.com and the Walmart app. This new program will enable Walmart customers to access hundreds of cash rebates on popular products.
An expansion of the relationship that Walmart and Ibotta forged in 2018, the new program will permit shoppers to earn cash rebates on top of the savings they get through Walmart’s everyday low prices. Uniquely, rebates will be redeemed and cash provided directly to customers’ Walmart accounts to be used for future Walmart purchases, applied toward a Walmart+ membership, used for grocery delivery and more. Walmart and Ibotta also foresee integration opportunities with the retailer’s broader financial services offerings.
As an additional part of the agreement, Walmart will join the Ibotta Performance Network (IPN), the first digital network that enables cash rebates to be delivered in a coordinated fashion across large third-party sites such as social media networks, recipe sites and other platforms. Walmart customers on those platforms will receive digital offers for relevant products, which they can choose and seamlessly add to their Walmart digital cart for online or in-store shopping.Progressivegrocer