Starbucks is testing a new system for ordering off-menu drinks that have gained popularity on social media. The “brief test” will launch June 29, according to an internal memo viewed by Insider and confirmed by Starbucks.
The new ordering system is designed to alleviate some of the confusion that happens when customers see drinks online that aren’t officially on the menu and try to recreate them. Sometimes these drinks are referred to as a “secret menu,” and given names that baristas don’t necessarily recognize, as there is no actual official secret menu.
“Starbucks is always exploring innovative ways to enhance the customer experience. As part of these efforts, this summer we are doing a limited test to help customers easily order popular social media customizations. Our customers and partners often come up with creative customizations and we look forward to hearing feedback on their experience using this digital ordering feature,” a spokesperson told Insider.Businessinsider