Nike on Thursday hit several big numbers across multiple parts of the business: North American revenue grew over 140% and had its first $5 billion quarter; the Jordan brand hit close to $5 billion for the year on the back of 31% growth; the women’s business grew 22% over the year; and Nike has now amassed over 300 million members.
The way forward is much the same as it’s always been of late: Relying on digital as the “leading channel for growth,” growing DTC, and focusing on growth opportunities for the women’s business, apparel, the Jordan brand and international.
“Our goal isn’t merely to take market share. Our goal is also to grow the entire market,” CEO John Donahoe said on the call.
Source: Retail Dive