A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays.
Meijer is partnering with CPG pet product company Purina and retail marketing platform Perch to launch a product engagement platform at 200 stores. Interactive end caps in the pet section seamlessly incorporate a digital screen that automatically senses what products shoppers touch, and delivers videos and digital information about those items.
Customers do not have to scan a QR code, touch a screen, download an app or take any other additional action to obtain additional information. Using Perch’s “lift-and-learn” technology, shoppers can obtain more information about Purina products by simply touching them, as if they had clicked on them online.
Source: Chain Storeage
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 