A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays.
Meijer is partnering with CPG pet product company Purina and retail marketing platform Perch to launch a product engagement platform at 200 stores. Interactive end caps in the pet section seamlessly incorporate a digital screen that automatically senses what products shoppers touch, and delivers videos and digital information about those items.
Customers do not have to scan a QR code, touch a screen, download an app or take any other additional action to obtain additional information. Using Perch’s “lift-and-learn” technology, shoppers can obtain more information about Purina products by simply touching them, as if they had clicked on them online.Chain Storeage