Target to Add DTC Pet, Homewares Brands in Stores

Dive Brief:

As Target refines its assortment with up-and-coming brands and new private labels, the big-box retailer has partnered with two more DTC brands: Jinx, a dog wellness startup, and Stojo, a sustainable homewares brand, the companies announced via email to Retail Dive.

Jinx currently has partnerships with Petco and Rover online, but Target is the pet wellness brand’s first brick-and-mortar partner. Jinx entered Target stores Monday, and listed singer Halsey, actor Will Smith and rapper Nas as part of its cohort of high-profile backers.

Stojo is debuting in Target stores and on its website on July 1. The brand touted that the launch coincides with “Plastic-Free July,” a month-long event focused on decreasing the use of single-use plastic. Target will feature Stojo’s bowl, box, cups and bottle, and will also get exclusives on Stojo’s aquamarine colorway and the company’s sandwich box, which will be restocked on Stojo’s DTC site later in the summer.