Shopify has not been directly involved in advertising, but that’s about to change.
The e-commerce-software company, which lets merchants sell products online, plans to roll out a tool called Shopify Audiences, according to retail and advertising sources familiar with Shopify’s plans.
Shopify will let advertisers use its data to target ads on Facebook and Google, according to these people, who said they saw a video tutorial that Shopify shared of the product.
Source: Businessinsider
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