Alibaba Group opened two more stores in its members-only hypermarket chain ‘Store X’ on Friday to serve a burgeoning class of affluent families in Chinese cities.
The company said it plans to add eight more Store X locations this year, bringing the total to 11 since its launch of the chain last October.
The move comes as families across China grow wealthier and as Beijing allows couples to have up to three children. The first Shanghai store turned profitable within two months of opening.
Source: Alizila