“You know great omnichannel retailing when you don’t see it.”
Omni Talk’s Chris Walton is joined by Sam’s Club Chief Technology Officer Vinod Bidarkoppa in this special edition of the Omni Talk Ask An Expert Series to share how his team has triumphed during this pandemic year, consistently putting out best-in-class examples of true omnichannel retailing. Vinod was brought on to the Walmart team to lead a “$65 billion dollar startup” also known as Sam’s Club, and in just under two years, has led the warehouse club as they continue to build the “Product” of the Sam’s Club experience.
The strategy, as Vinod explains, is not in some kiosk or mobile app, but rather in the utilization of technology that the customer doesn’t even see like optimizing legacy OMS and POS so that you have a single view of your customer and can, in turn, provide a seamless shopping experience for them.
Vinod shares what they’ve learned from programs like Sam’s Club Concierge, Scan-and-Go, and Sam’s Club Now and how they’re applying that to the fulfillment side of the businesses as they take on their newest Innovation Fulfillment Center project in Paris, California. All this, plus what still lies ahead for Sam’s Club this year and we guarantee you’ll want to stay until the end to find out what he has to say.