The rapidly growing trend of letting brands directly target a company’s customer base has reached the on-demand delivery space.
Gopuff is partnering with the CitrusAd retail media platform to introduce Gopuff Ad Solutions. The new CitrusAd-supported offering enables Gopuff CPG brand partners to seamlessly plan, buy, measure, and manage their ads on the on-demand delivery provider’s network.
By directly integrating with CitrusAd’s technology, it is now possible for brands to run more personalized and relevant, online and in-app Gopuff campaigns. Brands can engage Gopuff customers at the point of purchase with sponsored product, search and display ads as they shop on Gopuff.Chain Storeage