Best Buy is starting to sell luggage and outdoor grills, as it tries to take advantage of the rebounding travel industry and the popularity of investing in the home.
The consumer electronics retailer said Tuesday that shoppers can now find Tumi suitcases, Weber grills and other outdoor items, from patio furniture to heaters, on its website and in select stores — along with its usual mix of laptops, videogame consoles and other gadgets. Some of those items are geared toward tech purchases, such as laptop bags and a new esports collection from Tumi that can carry gaming gear.
With the move, Best Buy joins other retailers breaking into new categories and expanding the online assortment to capture more of consumers’ attention and dollars. Lowe’s has also added adjacent products, such as outdoor toys like trampolines, small appliances like air fryers and exercise equipment. Other retailers, such as Walmart and Target, have used third-party marketplaces as a way to grow e-commerce sales and carry new categories or brands.CNBC