Dive Brief:
Amazon is planning to open a new Fresh store on Thursday that will be the first full-size supermarket in the chain to feature the retailer’s Just Walk Out checkout-free technology, according to a company blog post.
Like other Fresh stores, the approximately 25,000-square-foot store at The Marketplace in Bellevue, Washington, will also feature traditional checkout lanes where customers can pay with cash, card and other methods like the Amazon One palm-scanning device. When they walk in, shoppers will be asked to choose between a traditional shopping experience or the Just Walk Out experience.
The latest addition to Amazon’s fleet of Fresh supermarkets continues the company’s drive to marry its technology-centric approach to retailing with time-honored physical shopping methods.
Source: Grocerydive