Starting June, Canadians will be able to buy their favourite Forever 21 looks from Hudson Bay’s physical stores. The LA-based brand’s comeback happens almost two years after Forever 21 filed for bankruptcy and shut down its stores in the country.
Forever 21 has sealed this deal through its Canadian licensee, YM Inc. It’s worth recalling that, after filing for bankruptcy in September 2019, Forever 21 announced it would close its brick and mortar stores in Canada and launch a new website for the Canadian market. Since 2020, Forever 21 belongs to a consortium created by Authentic Brands Group, Simon Property Group and Brookfield Property Partners.
“As we continue to transform our business, Hudson’s Bay is creating exciting depth to its fashion matrix, with coveted brands and curated experiences that provide Millennial and Gen Z style-seekers with a destination to find fashion that suits their lifestyle,” explained their decision Wayne Drummond, Chief Merchant at Hudson’s Bay, in a press release.Fashionunited