Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the ecommerce game.

Today, the streaming service is debuting Netflix.shop, an ecommerce store offering apparel, jewelry and collectibles to fans of its original series. Items available the first day include hoodies, tees, jewelry and a collectable clock inspired by the streamer’s anime series Yasuke, as well as tees, hats and a wooden kendama toy from the anime series Eden. Action figures will soon join the line-up of available merchandise for sale.

Prices range from $30 (for a logo T-shirt) to $135 (for a necklace). All of the product lines were created in partnership with outside designers, including streetwear brand Hypland founder Jordan Bentley, jewelry designer Kristopher Kites and multidisciplinary artist Nathalie Nguyen. Consumers do not need a Netflix subscription to shop the store, and shop accounts cannot to linked to Netflix accounts.