Hy-Vee Inc. is partnering with Google Cloud to leverage localized information for an enhanced customer experience that transcends channels.
The Midwest grocery chain is utilizing a suite of services powered by Google Cloud to ease the use of its Hy-Vee Aisles Online reserved digital shopping services, integrate its virtual dietitian services, and to enable customers to schedule vaccinations online (including for COVID-19), among other offerings.
Hy-Vee has found that the COVID-19 pandemic has caused more consumers to shop online and create higher demand in its virtual shopping space. Utilizing Google Cloud technology, the retailer is localizing information and features to make it easier for customers to shop online while it provides more personalized service, easier ordering, pickup and delivery, and predictive shopping carts.
Source: Chain Storeage
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