Today, Pacsun announced its first foray into online entertainment experiences through an all-new initiative with Roblox and a partnership with premier game development studio MELON. Today, users can find clothing items from Pacsun in the Roblox Avatar Marketplace and use Robux to customize their Avatars with Pacsun branded clothing and fashion accessories, including a set of gold wings. The youth retailer and entertainment driven platform will allow Pacsun to message strong online entertainment initiatives this year to not only engage with existing communities, but also help create new ones and bring identities and self-expression to users through fashion. Collaborating on a creative theme for a living world within Roblox will also be an exciting initiative that Pacsun will start creating alongside MELON later this summer. The Pacsun experience will focus on brand integration, special designs, living world themes, social experiences, and mini games.
Users will have the opportunity to purchase Pacsun fashion items that are now available in the Roblox Marketplace. Currently, Pacsun has developed a Pacsun branded tee that is now available for players to pair with Pacsun-branded tie dye sweatpants.
“We are excited to expand our digital footprint into a new space and bring Pacsun-branded items to Roblox, a platform that has become a social experience for so many of our Pacsun customers,” notes Brieane (Brie) Olson, President of Pacsun. “In addition to our Pacsun-branded items, we are also partnering with MELON to build an experience on Roblox later this year that will be led by interactive, social settings in an open world and act as a community for our consumer that will be Pacsun branded.”Prnewswire