Facebook CEO Mark Zuckerberg unveiled several updates to monetization options for creators on Instagram during the two platforms’ Creator Week virtual event Tuesday.
He said during the opening session, “I think that any good vision of the future has to involve a lot more people being able to make a living by expressing their creativity and by doing things they want to do, rather than things they have to—and having the tools and the economy around them to support their work is critical.”
Instagram will begin testing a native affiliate tool, which will enable creators to discover new products available for purchase via Instagram Checkout, share them with followers and earn commissions on resulting conversions, all within the Instagram application.
Source: Adweek