You need an innovative and impactful brand to carve out an advantage in a competitive industry like the consumer packaged goods (CPG) space. People today are looking for companies that make edible goods that are better for their health and the planet. Former CEO and Cofounder of Honest Tea as well as Executive Chairman of Beyond Meat, Seth Goldman has an impressive and purpose-driven track record of building CPG brands. His new company, Eat the Change, is an exemplary case study in how to make waves and build a movement around healthy and sustainable foods.
“Honest Tea was about an undoing of food. It was food in its native form, simple and direct. Beyond Meat was more about a redoing of food. It was recreating a category using science to improve on the incumbent. Eat the Change is an undoing. It’s food in its native form but with planet-focused guardrails,” Goldman tells We First.
His business experiences make Goldman an excellent example of an innovator cultivating a sustainable food movement and offer valuable insights to entrepreneurs and executives looking to Lead With We.Forbes