Pinterest is making it easier for users to save items they want to purchase and rolling out shopping features to four new countries.
The visually oriented social media platform is launching a new feature called Shopping List in the U.S. and U.K. With internal data indicating Pinterest users are over seven times more likely to purchase products they have saved, Shopping List enables consumers to automatically save their product pins in one place.
The feature also enables users to find key information such as price, reviews and shipping in an even grid to compare products and make purchase decisions. In addition, users will receive alerts when they can get a good deal on products they have saved with price drop notifications. Pinterest will roll out Shopping List to Australia, Canada, France, and Germany later in 2021.
Source: Chain Storeage
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