Instacart, the nation’s largest online grocery delivery platform, has partnered with the ButcherBox brand of high-quality protein to make grass-fed beef and other meats more accessible to Americans across the U.S.
The pilot program, launched Friday, is now available for customers across the greater New York City, Los Angeles, Chicago, San Francisco, Boston and Miami regions, with plans to roll out across the contiguous U.S. later this summer.
The new ButcherBox storefront on Instacart enables customers to shop from 10 unique box configurations to meet their protein needs, which start at $99. Each box will include a variety of cuts across grass-fed, grass-finished beef, free-range, organic chicken, pork raised crate-free, wild-caught Alaska sockeye salmon and wild-caught scallops. Customers who order ButcherBox via Instacart will have their box delivered directly to their door within one to four days after ordering. Boxes will be fulfilled by ButcherBox and shipped through third-party delivery partners like FedEx, or a regional carrier.Supermarket News