Dive Brief:
GNC on Monday announced “an exclusive agreement with Walmart” to sell a selection of its product assortment through the retail giant’s stores and website.
Men’s and women’s vitamins and nutritional products are available through more than 4,000 Walmart stores and online; the supplements retailer also plans to add sports nutrition and weight management products to the mix, according to a GNC press release.
GNC has had an exclusive 20-year partnership with Rite Aid stores that in 2019 was extended through this year. GNC didn’t immediately return requests for more information about how its new Walmart tie-up affects that agreement.
Source: Retaildive
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