In a bid to target younger shoppers, Yoox, the online luxury discount retailer owned by the Yoox Net-a-Porter Group, has launched an online hub named Hi_GuyZ!.
The hub will spotlight up-and-coming designers and talent, and promote brands that follow sustainable practices in pursuit of appealing to Gen Z interests.
The site which launched this week features a mood board made up of images, suggestions and words, from which Gen Z customers can “be inspired to express their culture and values” including gender fluidity and diversity.
Source: Retailgazette
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