As NetElixir CEO and Founder Udayan Bose says, Chief Marketing Officers and e-commerce marketing teams have been running on a treadmill at 10 mph since the pandemic began. And, now just when they don’t need another wrench thrown into things, iOS updates have eliminated third-party cookies, turning up the heat and forcing them to come up with new ways to attract customers.
In fact, according to a NetElixir study, 80% of the brands and retailers they surveyed were so busy trying to stay on top of day-to-day work that they haven’t even started to think about how to restructure their campaigns for the cookie-less world.
In this podcast, Anne Mezzenga and Udayan Bose discuss how NetElixir is helping brands and retailers develop solid first-party data collection strategies that leverage NetElixir’s proprietary platform.
Bose shares how the NetElixir platform takes a different approach, using machine learning to identify, with 65% confidence, customers who will return to your site 2-3 times after their first purchase, and how to create a digital marketing strategy to reach them from the start.
Head to NetElixir.com for more information, and if you’re a brand or retailer in that 80% and in need of some fast help, you won’t want to miss NetElixir’s FREE Connect The Dots conference on June 10, 2021.
Be careful out there,
– Chris, Anne, and the Omni Talk team