Google introduced new features and an expanded partnership with Shopify aimed at grabbing a bigger piece of a booming e-commerce business in the face of Amazon’s increasing success at winning a greater share of the market for searches by online shoppers.
Bill Ready, Google’s President of Commerce and Payments, announced the expanded partnership at the company’s I/O developer’s conference Tuesday as part of a plan to “democratize” online shopping. Shopify shares rose more than 3% after the announcement. Google slipped about 1%.
“When it comes to shopping, what we’re really trying to build out and support is a free and open commerce ecosystem, “ Ready tells Forbes. “This is really important for consumers to have choice, and especially for small and mid-sized businesses to be able to participate in the rise of digital commerce as well.”