Facebook is expanding its “Live Shopping” offering with a new promotion scheduled for Fridays this summer.
Starting Friday, May 21 and lasting every Friday through July 16, 2021, “Live Shopping Fridays” will feature shoppable live videos from beauty and fashion brands on Facebook. The social media giant introduced Live Shopping, a function designed to make it easier for consumers to directly shop from videos in real time, in August 2020. Facebook brought Live Shopping out of pilot with specialty women’s fashion brand Anne Klein in November 2020.
The Live Shopping Fridays promotion will enable consumers to discover the latest products from participating brands and ask questions about size, fit and tips in real time. Brands will be able to provide new content, answer questions and conduct streamlined checkout with the Facebook Shops feature.
Source: Chain Storeage