When Americans began scouring the web last March for office supplies and toys to entertain kids at home, Macy’s wasn’t nearly as prepared as it wanted to be.
The department store chain said Tuesday it has begun investing in new categories for the business — including toys, health and wellness, pets and home decor — in a bid to attract fresh-faced customers but also to keep its existing customers coming back for more.
“Customers have signaled for us where we’ve failed [in] searches,” Chief Executive Jeff Gennette said during an earnings conference call.
Source: CNBC
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