At Stop & Shop, the time is ripe for a program that reflects simultaneous demands for fresh foods, digital convenience and sustainability. The retailer has rolled out a pilot program at four stores in the Worcester, Massachusetts, area through which shoppers use a free Flashfood app to get deals on perishables nearing their expiration date. Customers buy products directly from the app and pick up their orders from a designated “Flashfood zone” inside participating Stop & Shop locations.
While shoppers get savings on fresh produce, meat, seafood, dairy, deli and bakery items, Stop & Shop reduces food waste as part of its sustainability efforts.
Source: Progressivegrocer