Dive Brief:
- Neighborhood Goods launched an in-store concept called The Marketplace, which focuses on CPG brands. The first location opened in Austin earlier this month.
- The first set of brands the retailer will offer includes Jaden Smith’s Just Water, DTC low-sugar gummy brand BeHave, street-style noodle company Chop Chop and snack brand DaDa, according to an announcement emailed to Retail Dive.
- Neighborhood Goods will feature the brands on the menu at its Prim & Proper restaurant. The company said it plans to open additional locations later this year.
Source: Retaildive