Gopuff is acquiring U.K.-based last-mile delivery startup Fancy.
Philadelphia-based online delivery startup Gopuff has completed the purchase of Fancy, a platform that fulfills online orders of groceries and daily essentials in 30 minutes. According to Gopuff, this marks the beginning of a multi-step plan to significantly invest in new international markets, starting with the U.K. and Europe, and expand its global operations team.
Fancy’s end-to-end supply chain is similar to Gopuff’s micro-fulfillment-based, vertically integrated model, which cuts out the middleman to enable delivery of essential items at grocery store prices in a matter of minutes. Fancy currently operates multiple micro-fulfillment centers in the U.K. across Leeds, Liverpool, Manchester, Bristol, and Birmingham; with upcoming launches in metros including London, Sheffield, and Nottingham.