- As big-box retailers continue to ink partnerships with DTC brands, Walmart is looking to elevate its health and wellness aisle. Healthcare technology company Ro launched its exclusive Roman men’s over-the-counter products at 4,600 Walmart locations and on Walmart’s website May 1.
- For Ro’s first retail partnership, the company will debut a line of vitamins and supplements for heart health, stress relief, testosterone support and prostate health, as well as swipes and condoms, according to a company press release. Roman products will be at 97% of Walmart stores in the U.S. by June.
- Walmart customers will also have the option to take advantage of Ro’s telehealth services for additional healthcare needs, per the release.