- Social Finance (SoFi), an online lending and banking platform, announced this past week that users of SoFi credit cards can convert their cash-back rewards to cryptocurrency.
- Customers can apply their 2% cash-back points to Bitcoin or Ethereum, which can be invested in SoFi Active Invest, the retail investing platform of SoFi.
- “There’s a thirst for more and more innovation that we continue to hear from our members,” SoFi CEO Anthony Noto told Bloomberg. “The No. 1 thing they wanted was stocks and fractional shares. The No. 2 thing they wanted was cryptocurrency.”