Dive Brief:
- Social Finance (SoFi), an online lending and banking platform, announced this past week that users of SoFi credit cards can convert their cash-back rewards to cryptocurrency.
- Customers can apply their 2% cash-back points to Bitcoin or Ethereum, which can be invested in SoFi Active Invest, the retail investing platform of SoFi.
- “There’s a thirst for more and more innovation that we continue to hear from our members,” SoFi CEO Anthony Noto told Bloomberg. “The No. 1 thing they wanted was stocks and fractional shares. The No. 2 thing they wanted was cryptocurrency.”
Source: Paymentsdive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 