Nathan’s Famous is growing its brand via ghost kitchens.
The company, best known for its signature hot dogs and crinkle-cut fries, has partnered with Ghost Kitchens Brands to open 100 non-traditional locations by the end of 2021. Sixty of the locations will be in the United States, with many live inside Walmart Stores; 40 will be in Canada.
The majority of the kitchens will be located inside Walmart stores. Some will offer seating. All of the sites will offer take-out and third-party delivery.
Source: Chain Storeage
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