In this clip from the latest Omni Talk Spotlight Series, Liz Buchanan shares with Chris Walton and Anne Mezzenga how NielsenIQ’s new Omnishopper Solution now provides merchants and category managers visibility into their market performance via online data in ways they never had at their fingertips before.
To watch the interview in full, head here: https://omnitalk.blog/2021/04/14/spotlight-video-reinventing-omnichannel-performance-measurement-with-nielseniq/
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 