Amazon is entering yet another brick-and-market segment and this one could be the most unexpected to date.
The tech giant will open its first-ever hair salon, in London’s hip Spitafields district, where it said it will trial the “latest industry technology,” including augmented reality hair consultations that will allow customers to see what a new hair color or style looks like on them before they make the change. Hair care services at the two-floor, 1,500-sq.-ft. Amazon Salon will be provided by a noted London salon.
“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, U.K. country manager, Amazon. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”Chain Storeage