Amazon.com Inc. is experimenting with a premium service that lets customers opt to have furniture or appliances assembled as soon they arrive at their homes, according to people familiar with the plan.
The move, if adopted widely, would help the world’s largest online retailer compete more effectively with Wayfair, Best Buy, Home Depot and Lowe’s — which all offer similar options.
Amazon is planning to introduce the service in Virginia and two other markets, said one of the people, who requested anonymity to discuss an internal matter. The company currently offers scheduled delivery of big items — like bunk beds and treadmills — to a particular room in a shopper’s home. But customers are often disappointed when delivery people drop off the purchases unassembled in big boxes.Bloomberg