You can get anything you want at the newest Taco Bell restaurant – except for traditional ordering.
The quick-serve chain is opening the doors to its first digital-only U.S. location in the heart of New York’s Times Square. Located in the historic Paramount Building, the restaurant is based on Taco Bell’s urban-oriented Cantina format, which has a smaller footprint and a more modern, upscale environment with such elements as an open kitchen and a menu that includes alcoholic drinks.
According to Taco Bell, the Times Square location is designed to simplify and modernize the consumer experience, optimizing and redeploying the role of store employees from manually taking orders toward higher-level customer service activities.
Source: Chainstoreage
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