NielsenIQ recently unveiled a new Omnishopper solution to enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace.
In the latest Omni Talk Spotlight Series, Chris Walton and Anne Mezzenga discuss the launch with Liz Buchanan and Natalie Williams of NielsenIQ and learn how the new Omnishopper solution works, what it does, and why it enhances the overall insights retailers and CPGs can glean from how today’s shopper is actually shopping.
For NielsenIQ, the solution also marks the first stage of a multi-pronged product release, focused on bringing accurate omni-intelligence to the global stage. And, for retailers and CPGs, it just may also mark one of the biggest changes in the “history of category management,” which is not a statement to take lightly, either.
The interview is another Omni Talk exclusive you won’t want to miss! You can listen to it above or on the platform of your choice below:
iTunes | Spotify | Google | SoundCloud
Chris even downloaded the app right in the middle of the interview.
Be careful out there,
– Chris, Anne, and the Omni Talk team
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Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 