Dive Brief:
DTC brand Grove Collaborative will venture into physical retail for the first time through a partnership with Target to make sustainable products more accessible.
Grove is launching an exclusive new citron and white rose scent along with its best-selling cleaning products at Target locations nationwide and Target.com starting Sunday, according to a press release emailed to Retail Dive.
Together with its merchandise, Grove will have in-store educational displays that aim to convince shoppers to transition to sustainable, plant-based products, per the release.
Source: Retaildive
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