Dive Brief:
Looking for new ways to keep products alive, Nike is launching the Nike Refurbished program, which takes returns for gently worn, like-new or imperfect footwear, and refurbishes and cleans them to be resold at Nike stores at a discount.
The program is launching in 15 U.S. Nike stores, according to a company press release, with plans for expansion later in the year. Refurbished products will be sold at the retailer’s Nike Factory outlet stores, Nike Unite and Nike Community stores, according to the website, though most of the initial 15 stores are located in outlet centers.
Items that can be restored to “as close to new condition as possible” are restocked as Nike Refurbished products, while those that can’t be refurbished to that level can be donated to a community partner or recycled into materials and products through Nike Grind.
Source: Retaildive