What is the Nordstrom market strategy?
To put it simply, we’re letting customers shop and engage with us when, where and how they want — regardless of whether it’s in-store or online, at Nordstrom or Nordstrom Rack. Overall, our strategy is focused on delivering convenience and connection by leveraging all of our assets of people, product and place across our top markets.
- People: Our people provide personalized services, experiences and connection to Nordstrom in-store, online, at home, or wherever a customer chooses to interact with us. We are bringing style advice closer to customers by providing access to personal stylists for questions on fashion or beauty, available how and when customers want, in-store or online, as well as providing digital styling experiences and advice.
- Product: We’re connecting our store and supply chain inventory in individual markets to provide customers greater selection with an average of 4x more product available next day and a one-day reduction in shipping speed in our top 10 markets.
- Place: We’re creating greater choice and convenience around pick-up, delivery, returns, service points, and fulfillment methods and speeds, enabled by an increased in-market network of Nordstrom and Nordstrom Rack stores, Nordstrom Local neighborhood service hubs and supply chain facilities. We are moving physically closer to customers’ homes and communities in our most important markets, providing order pick-up, returns and services at all our locations.