Fetch Rewards, the Madison-based consumer loyalty and retail awards app, announced it has raised $210 million in Series D financing at a valuation greater than $1 billion, placing the company “squarely in unicorn territory,” according to a spokesperson.
While Fetch isn’t releasing its exact valuation, the newly-minted “unicorn” company is one of the few privately-held startups to reach the billion-dollar valuation milestone in the Midwest. The round was led by SoftBank through its Vision Fund 2.
Since launching in 2017, the company has brought in more than $318 million in total funding. Existing shareholders ICONIQ, DST, Greycroft, and e.ventures also participated in the Series D round.