A leading U.S. grocery conglomerate is collaborating with Google to develop a wide range of omnichannel customer-friendly services, including everything from hyper-local shoppable maps to predictive grocery list building.
Albertsons Companies, which began leveraging Google Business Messages to inform customers about vaccine availability earlier in March, is embarking on a multi-year partnership with Google to make shopping easier and more convenient. The companies, which have been collaborating behind the scenes for the past year, will provide a wide array of customer-facing technologies and services.
For example, Albertsons will deliver helpful information about online ordering from many of its stores directly within mobile search, coming to Google Maps later in 2021. Albertsons also plans to integrate its customer-facing offerings with Google Search and Maps functionality to help shoppers more easily find what they need, make it easier to shop with Google Pay, and infuse Google Cloud artificial intelligence (AI) technologies such as Vision AI, Recommendations AI, and Business Messages into its operations to create a highly predictive grocery engine.