Afterpay’s brick-and-mortar push follows the payment platform’s expansion into retail stores in October. The company said it first introduced the in-store feature in Australia and New Zealand five years ago before piloting it in select U.S. stores. With the app, customers can pay in installments through their mobile wallets.
The startup noted that its platform drove 45 million shoppers to retailers via the Afterpay Shop Directory in December alone. The company said it also added a “favorites” feature this year, allowing shoppers to save their desired items for later.
“We have extended our sale to physical retail, doubled the number of sale days and, most importantly, we have more than doubled the amount of merchants who are offering incredible deals and promotions to their shoppers,” Melissa Davis, Head of North America at Afterpay said, in a statement. “We are proud to deliver this incredibly popular event just as retailers welcome their customers back to their stores for Spring shopping.”Retail Dive