Snapchat has had an eye on becoming a more robust shopping platform for some time and has recently worked to showcase brands and improve its interactive features on the app.
Last month, American Eagle collaborated with Snapchat to create its AR Jeans Guide, which lets shoppers virtually view jeans and purchase them within the app. In December, Snapchat integrated Perfect Corp.’s AR cosmetic testing technology into the app and gave more than 200 beauty brands their own digital storefronts.
Fit Analytics noted that it will work with Snap to jointly execute next-gen shopping, fashion and style offerings. The sizing tech company currently has multiple noteworthy retailers and brands as partners, including Calvin Klein, Puma, Asos, Tommy Hilfiger, Hugo Boss and Patagonia.Retail Dive